Determining Your Site's Usability

"Usable" websites receive better results when it comes to generating sales and securing the return of online prospects than do sites with major usability problems. Most consumers will look past minor usability problems but there is typically more than just one usability issue on a website - they usually go hand in hand with other issues. Web site owners simply must remember that their website is the potential customer's first impression of their business and this means that it is important to provide a user experience that is consistent, clear and functional. When it comes to usability - ask your users what works for them and what does not and base your site architecture and design in many respects on your users themselves.